Business Communications

Examples of a Business Proposal

By Lanee’ Blunt

Have a clear understandingof your objectives when preparing the proposal. A business proposal is used forbidding on a RFP, asking for funding, or used to persuade potential clients orcustomers to support the proposal financially. Focus on how your business intendsto achieve the client’s goal and meet their objectives. Write from an outline.Deconstruct the request for proposal (RFP) to develop the outline before youbegin writing.

Deconstruct the Request forProposal (RFP). Go over the RFP sentence-by-sentence and make sure that youunderstand what it is requesting in order to build an outline to write yourproposal. Explain important and unimportant clauses in the statement of work.

Write a project summary orexecutive summary it is a brief summary of the project. Explain why your businessis best for the contract. Explain if your firm is a member of an organization.

Qualifications information. Explain all of the similar types of contracts that you have handled. State the size, the number of participants, or amount of assets. Give the evaluator references from similar contracts that you have done.

Time of completion. What are your deadline dates? Include dates by which you proposed to complete the job. Write the cost information section and provide the proposed price.

Reference

Fedmarket: Proposal Writing:The Devil is in the Detail

A Cleaning Bid: ConstructionSite Clean Up Projects

Entrepreneur; How to Writean Effective Proposal; Barry Farber; 2004

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Lead Generating Marketing Strategies

By Lanee’ Blunt

Lead generation is veryimportant for your small business. Waiting by the telephone for a client tocall you, or sitting at a trade show table for hours, may not be that effective.You can have leads generated and sent to you by agencies or you can do the workyourself.

Lead Generation

Lead generation agenciesspecialize and provide businesses with qualified leads. The agency develops awebsite where they promote and advertise your product or service. The consumersfind the website, completes an online quote request form, ad this form issubmitted to the agency. The buyer’s information matches up with appropriateproviders and then sent by email to prospective providers with their fullcontact information and purchasing requirements.

Social Media

With social media smallbusinesses and medium sized businesses can now afford the same media like bigcorporations. There are powerful and inexpensive tools to reach and communicatewith large numbers of prospects. Know your audience and show them the best waythat your business can solve problems and give solutions. Develop a way tocapture data and maintain information about customers and prospects. Try a CRMprogram. Social media provides a way for small businesses to get out there andget noticed. By using the Facebook fan page to showcase different products orservices. The Facebook messaging you might invite interaction by askingprospects for feedback. Twitter can beused to pull customers into your company blog post.

Reference:

SBA; Small BusinessMarketing; Caron Beelsey; 2009

About: Marketing Benefits ofUsing Lead Generation’ Laura Lake

Inc: Lead Generation in theNew Economy

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How to Advertise Your Business Service

ByLanee’ Blunt

Advertising your businessservice can be done if you are on a budget. Most business services want toadvertise and want to look for the most cost effective way to do it. Advertiseon a budget and make your money go further. Make your advertising budget workhard.

Personal Letters

Small business advertisingcan to be done on a small direct mail campaign. Send personal letters with theprospects full name and business address. Make the tone of the letter is friendly. It usually begins by gainingthe attention of the prospect, and gives benefits for using your business. Explainin the letter how the business or service can solve a problem. According to JayConrad Levinson, in his book, GuerrillaMarketing, “The writing of personal letters, not direct mailings of largequantities of letters and brochures, but simple, personal letters, is one ofthe most effective, easy, inexpensive, and overlooked methods of marketing.”Personal letters can be very inexpensive.

Email Marketing

Email marketing is a form ofdirect marketing. It solicits prospects to take some form of action. Emailmarketing is a very cost effective way that you can market your business, andadd new customers. Sending an email sales letter to a target audience has itsadvantages. With email marketing you cantarget your prospects by their interest, age, profession and etc. Emailmarketing letters are successful if handled properly.

Flyer

Have a strong headline onthe flyer. Tell about your service. Stress benefits of using your company.Write your contact information, name, title, phone, address and email address.Use a light colored inexpensive bond paper with two standard colors of ink.Have the flyer printed professionally by a printer because it makes your smallbusiness appear more established to your prospects. Put them on bulletinboards, windshield wipers in office parking lots, and shopping malls.

Door Hangers

Door hangers are anotherinexpensive way to advertise your business they are affordable and effective.You are able to write your own ad on them and target the market that you want.

Reference:

Jay Conrad Levinson, in hisbook, Guerrilla Marketing, HoughtonMifflin

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