Advantages of a Small Business Newsletter

By Lanee’Blunt

Manybusinesses publish newsletters monthly to their prospects, clients, employees,and customers.  Newsletters are publicrelations material and are used by big corporations to help them promote theirown activities and carry out their missions.

Manysmall businesses want to use newsletters but they don't understand how they canwork for their particular business. Newsletters are not just forsupercorporations and nonprofit organizations; if it is written and producedprofessionally it will benefit your organization. Having a newsletter is a big commitmentin terms of writing and producing, so make sure you have enough material.Decide how often you will publish your newsletter. 

Newsletters Build an Image

Yoursmall business will have the opportunity to build an image with a prospect orclient.  You don't have to cold call ifyou have a client that was unable to make their mind up to order from you. Sendthem a newsletter it helps you keep your business name in front of the client.Over a period of time newsletters are able to help build a reputation with aselect group of prospects.

Gives Credibility

Thenewsletter is less credible than a story appearing in the newspaper or a tradejournal because it is produced by your small business. But the newsletter is arespectable medium and is highly read when you offer information that isinteresting and informative.  They tellus when the next meeting will be, who made partner, they give us financialplanning information, diet tips, and tell us how to remodel our kitchen.

Reference:

HermanHoltz; Great Promo Pieces; Wiley

RobertW. Bly; The Copywriter's Handbook; Owl

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How to Write a Small Business Bid Letter

By Lanee’ Blunt

Writing a small business bidletter requires different things to consider when preparing the bid. Start withan outline this will help you organize information that needs to go into thebid letter.

Writing a bid letter can winyou the bid. A purchasing bid letter has to be planned before you begin theinitial writing. In most cases the bid will go to the lowest-priced responsiblebidder. They are evaluated with no discussion held with the bidders.

Difficulty

Moderate

Things You’ll Need

Cost of material

Cover reports

Financial statements

Certificates and licenses

Analyze the requirements. Before you prepare the bid make sure you have afull understanding by studying the specifications and requirements to make thepurchase.  Examine all thespecifications, read the IFP several times.

Write the “Company profile”section. Write about your qualifications and your experience with similarjobs.  Include the bidder’sidentification number, number of employees. Tell the evaluators theresponsibilities of key personnel and subcontractors.  Add client references.

Write your response. Start the first paragraph with a section about your company. Bidsinclude the experience, expertise, and a reliability section and the method ofperformance. Tell the procurement staff or the business venture about yourorganization your experience and your work references or samples of the type ofwork performed. The second paragraph is the performance section and it should tellhow your organization will perform when you buy the business venture, ordeliver the goods requested in the bid document. The format is not thatimportant just make sure you have all the information included.

Cost

Your bid price should comeout of the budget detail, the materials, labor, overhead, packaging andtransportation. The price must meet the supplier’s rate of return objectives.

Tips

Make sure that the bid issigned.

Do not leave out attachment,for example financial statements, compliance reports, certificates, licenses,etc.

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Small Business Internet Marketing Ideas

By Lanee’ Blunt

Marketing your smallbusiness online gives you the opportunity to reach people globally.  Online marketing is successful if you handleit properly.

Internet marketing can drivetraffic to your company website. In some cases it is more cost effective andcheaper than tradition forms of advertising. Getting an ad on television or afull page ad in the newspaper can be expensive, but putting an ad in an onlinedirectory is much cheaper.

  

Pay-per click advertising

Thisform of advertising allows a small business to set up an account, select a listof tightly targeted keywords that match your business, with keyword matchingand phrase matching. You will be listed on search engines with an effectivetext ad for your product or service. The keywords are low cost and highlyeffective.

Online Directories.

List your small business with an online directory and write a description about your business.  Use keyword tags.

Email marketing

Make iteasy to sign up for your email newsletter on your website.  You must have a way to capture the emailaddresses on your website. Make sure that all of the subscribers on your listhave opt-in to receive an email newsletter from you.

  

Banner advertising

Small rectangularadvertisements that range in appearance and size that can be used for productsor a service business. When a prospect clicks on it their internet browser willtake them to your website and advertisement.

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