By Lanee’ Blunt
Having several ads ontelevision may be out of reach for most cleaning services. Most cleaningbusinesses are on a budget and must make their money go further, and make theirads work harder. Your advertising efforts will position your company name inthe customer’s mind so when they think of hiring a cleaning service they’llcall you. Small business advertising can be done on a budget it will requiretime on your part, but it will be worth the effort.
Business Cards
They are an importantmarketing tool because you can make them a mini ad by listing some of yourservices that you offer. Always carrythem with you and give people at least 2 or 3 so they can refer you to others.
Website
Create a company website sothat customers can research your company information. Write helpful articlesthat will drive traffic to your site.
Directories
Get your company listed inthe Yellow Pages. Electronic directories are a good place to have a businesslisted; some are free and will let you include a profile about your company.
Magnetic Sign
Use a magnetic vehicle sign.Include your company information, your website address, and phone number.
Postcards
Advertise with direct mailpostcards. Get a mailing list. Write a headline that will attract attention forexample, “Cleaning at Affordable Prices. I Guarantee Your Satisfaction.”Include a photo of you and your crew. Show the prices of your service.
Reference:
Office Cleaning Business:How to Advertise a Cleaning Business?
Print Label and Mail: DirectMail Advertising Ideas for a Cleaning Service; Jim Negron
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