ByLanee’ Blunt
Advertisingyour plumbing business on a budget is possible. Advertising is about ideas andwhat strategy you are going to take. You can market your plumbing business byapplying innovative, cost-efficient advertising techniques that makes you standout from your competition.
Postcards
Advertiseyour plumbing business with postcards. Get a mailing list. Write a headline forthe postcard that will gain attention. Think about all of the services that youprovide to customers such as, upgrading bathroom fixtures, changing a faucet,installing a water line for an automatic ice maker, and plumbing problems. Tellthem about your service.
Flyer
Passout fliers if you are on a budget. They are inexpensive to use and they areeffective. Tell about your service. Stress benefits of using your plumbingbusiness. Write your contact information, name, title, website, phone, addressand email address. Have the flyer printed professionally by a printer becauseit makes your business look professional and appear more established.
Directories
Buyad placements in directories. Get your plumbing business listed in the YellowPages. Buy Adwords and list your plumbing business in online advertisements,and electronic directories.
Passout your business cards. Start a websiteand include your logo. List your prices of the services that you offer. Giveyour customers an idea of the cost of your service, for example, faucet replacement$89.00. Most customers will see the price and think I didn't know it was thatreasonable, but there are some that will think the price is high, but listingthe price will pre-qualify the customer before they call you.
Reference:
PrintLabel and Mail: Direct Mail Advertising Ideas for Plumbers; Jim Negron
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