How to Advertise a Cleaning Service

By Lanee’ Blunt

Having several ads ontelevision may be out of reach for most cleaning services. Most cleaningbusinesses are on a budget and must make their money go further, and make theirads work harder. Your advertising efforts will position your company name inthe customer’s mind so when they think of hiring a cleaning service they’llcall you. Small business advertising can be done on a budget it will requiretime on your part, but it will be worth the effort.

Business Cards

They are an importantmarketing tool because you can make them a mini ad by listing some of yourservices that you offer.  Always carrythem with you and give people at least 2 or 3 so they can refer you to others.

Website

Create a company website sothat customers can research your company information. Write helpful articlesthat will drive traffic to your site.

Directories

Get your company listed inthe Yellow Pages. Electronic directories are a good place to have a businesslisted; some are free and will let you include a profile about your company.

Magnetic Sign

Use a magnetic vehicle sign.Include your company information, your website address, and phone number.

Postcards

Advertise with direct mailpostcards. Get a mailing list. Write a headline that will attract attention forexample, “Cleaning at Affordable Prices. I Guarantee Your Satisfaction.”Include a photo of you and your crew. Show the prices of your service.

Reference:

Office Cleaning Business:How to Advertise a Cleaning Business?

Print Label and Mail: DirectMail Advertising Ideas for a Cleaning Service; Jim Negron



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How to Advertise Your Plumbing Business

ByLanee’ Blunt

Advertisingyour plumbing business on a budget is possible. Advertising is about ideas andwhat strategy you are going to take. You can market your plumbing business byapplying innovative, cost-efficient advertising techniques that makes you standout from your competition.

Postcards

Advertiseyour plumbing business with postcards. Get a mailing list. Write a headline forthe postcard that will gain attention. Think about all of the services that youprovide to customers such as, upgrading bathroom fixtures, changing a faucet,installing a water line for an automatic ice maker, and plumbing problems. Tellthem about your service.

Flyer

Passout fliers if you are on a budget. They are inexpensive to use and they areeffective. Tell about your service. Stress benefits of using your plumbingbusiness. Write your contact information, name, title, website, phone, addressand email address. Have the flyer printed professionally by a printer becauseit makes your business look professional and appear more established.

Directories

Buyad placements in directories. Get your plumbing business listed in the YellowPages. Buy Adwords and list your plumbing business in online advertisements,and electronic directories.

Passout your business cards.  Start a websiteand include your logo. List your prices of the services that you offer. Giveyour customers an idea of the cost of your service, for example, faucet replacement$89.00. Most customers will see the price and think I didn't know it was thatreasonable, but there are some that will think the price is high, but listingthe price will pre-qualify the customer before they call you.

Reference:

PrintLabel and Mail: Direct Mail Advertising Ideas for Plumbers; Jim Negron

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Create a Marketing Brochure for a Consultant Service

By Lanee’ Blunt

Creating a brochure is veryimportant. All small businesses need sales material so that you can make aconnection with your clients and close the sale. The brochure offers prospectsa detailed look at your service, a description of a product or service andenough information to be able to order something or hire you.

The Strategy

Your strategy should beginwith understanding your target audience and what they want from you. Decidewhere you have an edge by studying your competition. Have a plan before youstart to write it, to drive home your selling points.

Explain What the Service Is

Explain completely what yourservice is about.  What do you offer theclient that is different from your competition? What are the types of accountsyou handle? All of the services offered by your firm should be written indetail descriptions explaining how the service works.

Ask for the Order

Tell the reader what thenext step will be. What action do you want them to take, telephone, credit cardor check, or go to your website. Always include a clear call to action in yourbrochure.

Don’t wait until the lastminute to create a brochure. You will have limited time to create one when youare trying to win a bid, or when a prime prospect asks for more information onyour service. Whether consumers are buying a car or hiring an accountant theystill like to glance through a brochure.

Reference:

KennethRoman, Jane Mass, and Martin Nisenholtz; How to Advertise; 2003



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