How to Write a Cover Letter for a Business Plan

By Lanee' Blunt

The cover letter should identify you, the reason the plan is presented, and your submissions that are included with the plan.  The cover letter is the first impression that you will make. The cover letter should be no more than three paragraphs in length. The cover letter briefly announces that the feasibility is attached. A feasibility plan evaluates the feasibility of a business concept and details and why a business concept and details how and why a business concept will be a success. Most feasibility plans discuss the advantages of doing business with a consultant or firm.

Moderately easy

Things you’ll need
Word processing program
Good quality paper

Know your audience.  This will help with the tone of the cover letter if you know who you speaking too. Think of your letter as speaking directly to the investor and imagine that you are writing to that person. Let your letter be brief and to the point because your audience is a busy investor which should not have to read several pages to determine the nature of the material you are sending.

Address the cover letter to the correct recipient. Make sure that the clients name, business name or department is correct. Keep your letterhead simple and use a formal salutation. Start the first paragraph with a single spaced line after the salutation. The first paragraph tells the reader the purpose of the letter. State what you have sent you don’t need a lead; just identify enclosures and their purpose. Open the first sentence by coming right to the point. “I’m enclosing my feasibility plan for your consideration.” Next say something in the same paragraph about the purpose or reason the plan is presented. Make sure that you double space between the first paragraph and the second one.

Start your second paragraph with biographical information. This paragraph chronicles your experience, and writes it toward what your clients needs are.  Outline your background that’s relevant to the feasibility. Identify your firm briefly and if you’ve done work relevant or similar and written in a clear and concise language. Write three or four sentences for each paragraph.

Write closing sentences for the final paragraph. An example of a closing: “Thank you for your attention. I look forward to hearing from you.”

Keep the cover letter brief no more than one to one and a half pages. Try to stay within the three paragraph limit because cover letters are brief and only identify you and the feasibility plan presented.

Attach the feasibility plan after the cover letter


Writing a Convincing Business Plan”; Arthur DeThomas PHD, Stephanie A Derammelaere; 2008

“How to Write Attention Grabbing Query and Cover Letters”; John Wood; 2000