Marketing Brochure Example

ByLanee’ Blunt

Writingbrochure content is important when you understand what you want the brochure toaccomplish. A good marketing brochure is the result of exceptional planning.Whether you need a brochure for a new product that you are launching or if youneed one to pass out after your public speech, you’ll need to follow a basicstructure.

Whatis Your Product or Service?
Describeyour product or service completely. Convince the prospects to buy your productin the brochure. Customers want the information especially if they are going tospend a lot of money on a big ticket item. For example, a vacation or college,so don’t just give the information but sell also.

DescribeWhat You Offer
Allof your services should be written in detail. Describe what you offer and howyou are different from your competition. Don’t just focus on your company butfocus on your customer. Talk about how your product or service can service theneeds and wants of your customers.

Visual
Usegraphs, charts, tables, and other visual aids to help illustrate your product.Organize the brochure with headings and subheads which make it easy to read.Use photos that show how your product is used. Write a caption under each ofyour photographs.

Reference:
JaneMaas; Better Brochures Catalogs and Mailing Pieces: A Practical Guide; St.Martin’s Press

How to Create a Sales Brochure

By Lanee’ Blunt

Creating a sales brochure is more than adding a list of yourservices to a desktop publishing program. Your company brochure must reflectyour overall company image and be in tune with your marketing message. Don’twait until the last minute to create a brochure. You will have limited time tocreate one when you are trying to win a bid, or when a prime prospect asks formore information on your small business.

Know Your Audience

The brochure has to be written with your audience inmind.  What do they want from yourcompany? This is not the opportunity to go on and on about how great yourcompany is. Look at it from the prospective of; what do they want from you?

Describe What You Offer

You should have a well-planned outline before you write it,so you can drive home the selling points. The brochure has to provide informationabout the features of using your product or service. “There are many ways toformat and design a brochure, but the content is the most important part ofyour brochure and its purpose is to inform the reader with intention selling, accordingto Ian B. Rosengarten’s book How to Market your Business.

Layout

The layout of the brochure is important and you should be concernedwith how it looks. Use visuals that will help you make your sales point. “Thebest brochure photos demonstrate the product’s usefulness by showing it inaction. Putting people in these photos usually adds to the visual’s appeal(people like looking at pictures of people), according Robert W. Bly in hisbook The Copywriter’s Handbook. A Step by Step Guide to Writing Copy thatSells. Your paper size is important also, you have a choice between two basicbrochure print sizes 8 ½” X 11” or 11” X 17”.

References:

Ian B. Rosengarten; How to Market your Business; Sourcebooks

Robert W. Bly; The Copywriter’s Handbook: A Step by Step Guideto Writing Copy that Sells; Owl Books

How to Create a Catering Brochure

By Lanee’ Blunt

Creating a catering brochuremight help you get your foot in the door, or help you generate leads.Presentation skills and the ability to make food look fancy go a long way, andkeeping up with the latest trends in food and party ideas will help make yourcatering business a success. A brochure will help you showcase your cateringbusiness and helps the customer get a detailed account of your company orservice.

Service

Explain completely what yourservice is about.  What type of food doyou make and what are some of the parties that you have catered.  Do you handle weddings and work with weddingplanners. What type of service do you offer? What do you offer the client thatis different from your competition? What are the types of accounts you handle?

Headline

Write a strong headline onthe cover of the brochure and make it something that the customer will remember.Many prospects will only read the first page and glance through the brochure.Gain their interest in what you are selling with the headline. “The cover of abrochure works like the headline of a print advertisement. State your positionor promise a benefit to the reader,” according to Kenneth Roman, Jane Mass, andMartin Nisenholtz, in their book, How toAdvertise.

Sections

There are many sections thatyou can use in the brochure. Sections can include information about product,service, price, ordering, and information on the owners or the cooks andservers. Use headings and subheads with bullets. Keep it simple by breakinglarge text into easy to read sections.

Reference:

Kenneth Roman, Jane Mass& Martin Nisenholtz; How to Advertise; Thomas Dunne Books

Read This Next

How to Create a Company Logo


How to Make Your Own Company Letterhead on Microsoft Publisher


How to Build a Business Referral Program

Create a Marketing Brochure for a Consultant Service

By Lanee’ Blunt

Creating a brochure is veryimportant. All small businesses need sales material so that you can make aconnection with your clients and close the sale. The brochure offers prospectsa detailed look at your service, a description of a product or service andenough information to be able to order something or hire you.

The Strategy

Your strategy should beginwith understanding your target audience and what they want from you. Decidewhere you have an edge by studying your competition. Have a plan before youstart to write it, to drive home your selling points.

Explain What the Service Is

Explain completely what yourservice is about.  What do you offer theclient that is different from your competition? What are the types of accountsyou handle? All of the services offered by your firm should be written indetail descriptions explaining how the service works.

Ask for the Order

Tell the reader what thenext step will be. What action do you want them to take, telephone, credit cardor check, or go to your website. Always include a clear call to action in yourbrochure.

Don’t wait until the lastminute to create a brochure. You will have limited time to create one when youare trying to win a bid, or when a prime prospect asks for more information onyour service. Whether consumers are buying a car or hiring an accountant theystill like to glance through a brochure.

Reference:

KennethRoman, Jane Mass, and Martin Nisenholtz; How to Advertise; 2003



 Read This Next

How to Create a Company Logo


How to Make Your Own Company Letterhead on Microsoft Publisher


How to Build a Business Referral Program

Tips on Making a Product Brochure

ByLanee’ Blunt

Havinga strong brochure will help you market your small business. They may beprepared in practically any style or color that is desired for your particularbusiness. They may be made with a desktop publishing program or online. I havewritten a lot of brochure content for small and large companies. You can hire acopywriter to write your brochure content or follow these tips.

The Cover

Thefront page of your product brochure should have a headline. The cover workslike a headline in print advertisement. State the position or promise theprospect a benefit on the cover. Your name, the title of the product, companylogo, and a visual should be on the cover.

The Final Page

Youmay include a section on frequently asked questions about the product. Includea company description in a brief summary to show excellence and that theproduct is backed by a reputable firm. Write about customer service,information on delivery and your product guarantees.

Ask for the Order

Tellthe reader what the next step will be, telephone, credit card or check, or go toyour website. Include this at the end of the final page give them a clear callto action.

The Graphics

Makeyour illustrations work hard by showing story appeal. Use graphics to createimpact. Your product is displayed in many attractive settings as possible.Demonstrate the product with how to use visuals. Write a caption under eachphotograph.

Reference:

Roman,Kenneth, Jane Maas, and Martin Nisenholtz; How to Advertise; Thomas Dunne; 2006

Wells,William, John Burnett and Sandra Moriarity; Advertising Principles andPractice; Prentice Hall

Read This Next

Create a Brochure Online


Five Common Mistakes to Avoid When Writing a Brochure


Advantages of Marketing Letter for Consultants

How to Create a Product Brochure

ByLanee’ Blunt

Productbrochures are widely used in direct mail, and marketing. They are inexpensiveto make and lend themselves to considerable flexibility in use. A productbrochure should be well prepared and well thought-out. Work from an outlinebecause it forces you to think about what you want to say and what needs to beincluded in the brochure.

The Audience

Areyou writing to engineers, insurance companies or managers? Your brochure mustfit the informational needs of your audience. The engineer may be interested inperformance specifications of the product. The insurance company may beinterested in data or charts. Software programmers and engineers explain thatthey want to stick to the technical jargon in the brochure, and anything elseis a lot of fluff. The problem with that is that the product brochure is sales literatureand they often inform, persuade and close the sale.

The Facts

Tellconsumers everything they need to know about your product. Write about theproduct features, the specifications, and the performance. Give many featureson the product, but keep in mind that you must drive home the selling points. Alot of customers complain that brochures don’t give enough facts. The customerswant to know what’s included in the price, your hours, and your range of productsor services.

Reference:

Roman,Kenneth, Jane Maas, and Martin Nisenholtz; How to Advertise; Thomas Dunne; 2003

Read This Next

Advantages of Advertising Flyers


Benefits of Newsletter Marketing


Postcard Advertising

Tips on Making a Brochure

By Lanee’ Blunt

Your small business musthave advertising material. Plan ahead when creating a brochure. You will havelimited time to create one when you are trying to win a bid, or when a primeprospect asks for more information on your small business.  You can lose the deal if you are not preparedand have a brochure that will help sell your service. Here are tips on creatinga sales brochure.

Write the brochure with youraudience in mind.  What do they want fromyour company? This is not the opportunity to go on and on about how great yourcompany is. Look at it from the prospective of what does the client want fromyou?

In your brochure tell thecustomer everything in detail that they need to know about your small business.This may sound obvious but there are many small business brochures that I haveread that are merely just a long list of items, giving no details about thecompany, the service, or how it works. According to Jane Maas’s book, Better Brochures, Catalogs and Mailingpieces, “Tell customers what is included what, are the cost, what are thehours.  Graphic devices can help tospotlight important information.”

The brochure is advertisingmaterial and must be persuasive. All of the services offered by your firmshould be written in detail descriptions explaining how the service works. Thisis not the time to brag about your company, but explain how your firm helps theclient.

Reference:

Mass, Jane. BetterBrochures, Catalogs and Mailing Pieces. New York St. Martin’s Press

Read This Next

How to Create a Company Logo


How to Make Your Own Company Letterhead on Microsoft Publisher


How to Build a Business Referral Program

How to Write a Marketing Brochure

By Lanee’ Blunt

A successful marketingbrochure has to do more than look good. It has to be a focal point to selling your product or your service.  They are easy to make. Create your brochure witha desktop publishing program it will take you a while to learn the program butit is worth the effort. Once you have decided what content you want to includepick a design and use the templates in the program.

Write a strong headline onthe cover of the brochure. Many people will only read the first page. Gain theirinterest in what you are selling with the headline. “The cover of a brochureworks like the headline of a print advertisement. State your position orpromise a benefit to the reader,” according to Kenneth Roman, Jane Mass, andMartin Nisenholtz, in their book, How toAdvertise.

Give facts. Tell thecustomer everything that they need to know about your product, write about thefeatures, what is included—hours range of products or services, thespecifications and the performance.

Keep your paragraphs short. Writea strong call to action.  Use bulletedlist for eye appeal. Create a call to action that tells the reader to pick upthe phone and call now. If the product is sold by mail ask them to send for acatalog.

Save your brochure in a PDFfile if you want to put it online.  Takethe PDF file to a printer and have the brochures printed.

Reference:

Kenneth Roman, Jane Mass& Martin Nisenholtz; How to Advertise; Thomas Dunne Bnoks

How to Make a Consultant Marketing Brochure

By Lanee’ Blunt

A consultant can benefitfrom having a marketing brochure. Having a brochure on your service will helpyou stand out from the competition. The brochure offers prospects a detailedlook at your service. Make your brochure more than just a good looking piece bymaking it sell your service.

Sells Message

Use a headline on the coverof the brochure. This helps people that only skim the brochure by pulling theminto your content. “The cover of a brochure works like the headline of a printadvertisement. State your position or promise a benefit to the reader,”according to Kenneth Roman, Jane Mass, and Martin Nisenholtz, in their book,How to Advertise. Include your contact information, your name, company logo anda visual on the cover.

Short Sections

Use headings that aredescriptive. Your brochure should be divided into sections that are easy tounderstand. Use headlines and subheads that break down the information and makethe copy easy to read.  Use a desktoppublishing software program that gives the brochure a professional look, breaksthe copy down into sections of text which are easy to read and look good in thebrochure.

Information

Brochures should beinformative. Give a lot of information here and explain your service, how itworks, how to hire you, website, prices, and testimonials of other clients thathired you.

Reference:

Kenneth Roman, Jane Mass,and Martin Nisenholtz; How to Advertise; 2003

Read This Next

Create a Brochure Online


Five Common Mistakes to Avoid When Writing a Brochure


Advantages of Marketing Letter for Consultants

How to Make a Service Brochure

By Lanee’ Blunt

Every business should have abrochure. Creating a new business brochure is more than adding a list of yourservices to your favorite desktop publishing program. You must give enoughinformation so that people will know about your service.

Know Your Audience

The brochure has to bewritten with your audience in mind.  Whatdo they want from your company? This is not the opportunity to go on and onabout how great your company is. Look at it from the prospective of; what dothey want from you?

Be Informative

Have enough information inyour business brochure to inform your customers about your business. When aprospect asks for your brochure you must keep in mind, that they are interestedin reading about your service. This is the time to write and include all of theinformation about your service, website, price, testimonial information, andyou should be descriptive.

Service Description

Explain completely what yourservice is about.  What do you offer theclient that is different from your competition? What are the types of accountsyou handle?

All of the services offeredby your firm should be written in detail descriptions explaining how theservice works. This is not the time to brag about your company, but explain howyour firm helps the client.

Reference:

Kenneth Roman, Jane Mass& Martin Nisenholtz; How to Advertise; Thomas Dunne Books

How to Create a Basic Company Brochure

By Lanee’ Blunt

Compete with a company brochure--
Aperfect1

Creating a company brochure doesn’thave to be difficult. Brochures are not just for large corporations, but forsmall businesses and consultants also. It can be a sales tool for your smallbusiness that might help you get your foot in the door, or help you sell yourbusiness product.

Audience

Before you begin thebrochure think about who your audience is. Are you creating a brochure for aspecial client, B2B, engineers, or insurance companies? Your brochure must fitinto the information needs of your audience. For example, engineers may be interested in the performancespecifications of your product.

Writing

This is the perfectadvantage to tell the customer everything in detail about your small business.This may sound obvious but there are many small business brochures that I haveread that are merely just a long list of items, giving no details about thecompany, the service, or how it works. Tell the customer everything that they need to know about your product,write about the features, what is included—hours range of products or services,the specifications and the performance. Give facts.

Sections

There are many sections thatyou can use in the brochure. Sections can include information about product,service, price, ordering, and information on the owners or management. Useheadings and subheads with bullets. Keep it simple by breaking large text intoeasy to read sections.

Desktop Publishing

A desktop publishing programwill make your brochure look professional. Organize it with headings andsubheads which make it easy to read. Save your brochure in a PDF file if youwant to put it online.  You can use agood laser or an ink jet printer to print as many or as few brochures as youneed.

Reference:

Kenneth Roman, Jane Mass& Martin Nisenholtz; How to Advertise; Thomas Dunne Books

Create a Brochure Online

By Lanee’ Blunt

Create your brochure online without the hassle.
aperfect1

Brochures can be made online.You can make company brochures and add your company logo or photographs of yourproduct or service.  They are easy tomake and you don’t have to learn a desktop publishing software program. You canprint the brochure yourself or you can have the online company print them andship them to you. Choose from many designs or upload your own designs andpictures.

Difficulty: Moderately Easy

Instructions

Open an online brochuretemplate. Some online brochure companies have nothing to download or install onyour computer.  You will be able todesign your own printable brochure. 

Select a brochure bybrowsing the templates. There are many designs to choose from that can bechanged to suit your needs. You can customize your brochure. Choose a templatethat represents your business. For example, if you are a copywriter choose abrochure with a typewriter or keyboard on the cover. Click on a design that youlike.

Select your logo design or theyhave their own logos, backgrounds and you can also use your own photographs orselect photos from their gallery.  Selectthe font size for the text on your brochure. Type your name, address, phonenumber, and website address.  Write shortcatchy headlines that will get your customer’s attention on every panel of thebrochure.  Keep your paragraphs brief anda use bulleted list for eye appeal. Write a strong call to action. You musthave a call to action that tells the reader to pick up the phone and call now.If the product is sold by mail ask them to send for a catalog.

Save your file. With someonline brochure companies you can save your file in PDF format so that it canbe printed professionally, or you can order from them and they will print themfor you and ship them within a few days or you can print the brochure yourself. Make any changes and readjustmentsnecessary to the saved file and print.

Tips

Make sure that you proofreadthe information before you print.

Create a Marketing Brochure

By Lanee’ Blunt

A small business brochure
can be effective--
Miamiamia

Creating a marketingbrochure is a very important business decision. How much should go into the brochure? You certainly can’t puteverything, but you can do a series of brochures for different products or services.  Start with an outline when you begin to writeit and outline the benefits to using your product or service.

Brochures are a great sales tool for your smallbusiness

You need more than aletterhead with your company name and address because customers want to knowmore information about your company. A small business brochure can help to sellyour business and make a big difference, when prospects ask for moreinformation. 

Audience

The brochure has to bewritten with your audience in mind.  Whatdo they want from your company? This is not the opportunity to go on and onabout how great your company is. Look at it from the prospective of; what dothey want from you?

How does it Work

How does the product work?Explain in detail the features of the product. Give the prospect most of theinformation that they need to know so they can take the next step and purchasethe product.  All of the services offeredby your firm should be written in detail descriptions explaining how theservice works. This is not the time to brag about your company, but explain howyour firm benefits the customer. The brochure for your small business is agreat way to give your customers enough information about your product orservice.  

Creating a Marketing Brochure

By Lanee’ Blunt

Marketing Brochures that work
svilen001

Having a brochure will helpyour customer get a detailed account of your company or service.  Brochures are created for a variety ofthings, like the services they offer, and their products. Every small businessand consultant needs to have a brochure; because it helps your company to becomebetter known in the market place.

The brochure lets prospectsknow that your small business is reputable and that they can take youseriously.  Your company is here and readyto compete.  “Anyone can spend $50 onletterhead and business cards and call themselves a corporation.   But a brochure proves you are in businessand shows you’re more than a fly-by-night operation,” according to Robert Bly’sbook titled, The Copywriter’s Handbook.

Don’t wait until the lastminute to create a brochure. You may lose out if you are not prepared and havean advertising brochure that will help sell your service.

You will have limited timeto create one when you are trying to win a bid, or when a prime prospect asksfor more information on your small business. 

Create your brochure with adesktop publishing program it will make it look professional. Once you havedecided what content you want to include pick a program that has a variety oftemplates that you can choose. Organize it with headings and subheads whichmake it easy to read. Save your brochure in a PDF file if you want to put itonline.  You can use a good laser or anink jet printer to print as many or as few brochures as you need.  Take your brochure to a professional printeron a CD saved in a PDF file. 

Reference:

Robert Bly; The Copywriter’sHandbook; Owl Books

How to Make an Effective Business Brochure

Content is what sells, sowhen you think about having a fancy brochure; make sure that you write itpersuasively. Every small business should have a brochure. The brochure helpsyour small business to become better known in the market place.  It helps the customer get a detailed accountof your company or service.

There has to be a headlineon the cover of the brochure. Some people will only read the first page, and sowork hard in the headline to gain interest in what you are selling. “The coverof a brochure works like the headline of a print advertisement. State yourposition or promise a benefit to the reader,” according to Kenneth Roman, JaneMass, and Martin Nisenholtz, in their book, Howto Advertise.

Service

Explain completely what yourservice is about.  What do you offer theclient that is different from your competition? What are the types of accountsyou handle?

How does it Work?

How does the product work?Explain in detail the features of the product. Give the prospect most of theinformation that they need to know so they can take the next step and purchasethe product. 

Sell

A small business brochurecan help to sell your business and make a big difference, when prospects askfor more information.  Customer’s want toread about your business or product especially if they are about to spend a lotof money.  They want to make sure theyare making the right decision.

Reference:

Kenneth Roman, Jane Mass,and Martin Nisenholtz; How to Advertise; 2003

Creating a Powerful Brochure

By Lanee' Blunt

A brochure is a powerfulpiece of marketing collateral. It can be created by you and saved on a PDF fileand taken to a professional printer. When planning your brochure don’t waituntil the last minute when you really need it, for example trying to win a bid.

Have a plan before you startto create the brochure. Write about your selling points. Provide informationabout your benefits and list all of the features about your product or service.You should give consideration to the design and the format of the brochure butthe content is the most important part of a brochure. The purpose of thecontent is to inform and persuade your reader into intention selling.

Desktop publishing softwarewill help you create the brochure. You can upload images and scan photos ofyour company. Organize it with headings and subheads and use creative fontsizes this will make it easy to read. Save your brochure in a PDF file if youare using a professional printer and using a PDF file will let you upload yourbrochure online into your website. A good printer will do the job also if youhave the capabilities to print double sided.

Reference:

Ian B. Rosengarten; How toMarket Your Business: an Introduction to Tools and Tactics for Marketing YourBusiness; Sourcebooks

How to Make an Effective Sales Brochure

By Lanee' Blunt

Every small business shouldhave a brochure. Brochures are a great sales tool and it presents informationabout your business and its capabilities, products or services. It shouldreflect your company image and your overall marketing objective.

Make the brochure designeasy to read by dividing it into sections that can be scanned and glanced at.Use short concise headings and subheads about your product or service. Usewhite space between the section heads and don’t crowd with a lot of content.

Describe what you offer. Allof the services that your company offers should be written in detail. How does your service work and what do you do that is different you’re yourcompetition? This is not time to brag about how great your company is. What canyou do for your client that’s what people care most about what is in it forthem? Describe how the product works. Describe what the product will do for theprospect. Explain in detail the features of the product.

People expect a lot ofinformation from a brochure and when they are going to spend their money theywill read a lot of information.

Reference:

Jay C. Levison; GuerillaMarketing: Secrets for Making Big Profits from Your Small Business; Houghton Miffin 

Tips for Creating a Brochure

By Lanee' Blunt

Creating a brochure for your business is an excellent marketing decision. A brochure says that your company is here to compete and provides useful information to your prospects. People will read your brochure if they are interested in your product or service.

Brainstorm

Got down ideas, write down everything that comes to your mind and start crossing things off that are not informative. List all of the features of using your product or service. The content of the brochure is very important so you must inform the prospect by making sells points.

Cover

Put a strong selling message on the cover. The cover is the first thing that people notice and it should go above the photo or below it doesn’t matter. Arouse curiosity or offer a reward for opening the brochure.

Visuals

Your visuals can be photo of your company or your product. You can also use clip art if you like. Some clip art you can get online and download to your computer. Also you can buy a clip art software program that you can use in the brochure. Write a caption under all visuals. Think about the artwork as helping you to make your sales points. A good brochure demonstrates the product by showing the customer how useful it is in the picture. When you place people in the photos you add to the visual’s appeal because people really like looking at pictures with people in them.

Reference:

Robert W. Bly; The Copywriter’s Handbook; Owl Books

Improve Your Business Brochure

By Lanee' Blunt

Your company brochure may need improving to receive the maximum results. Creating a brochure is more than adding a list of your services to your favorite desktop publishing software program. A brochure must give customers the information that they are seeking about your service or product. Your brochure makes a positive statement about your business and creates a positive impression.

Business Description

Have enough information in your brochure that is necessary to inform your prospect about your business. When a prospect sends for your brochure you must keep in mind, that they are interested in reading about your product or service. Include all the information about product, service, website, price, ordering information, and you may be descriptive. Keep it simple by breaking the text into easy to read sections. Your brochure must dramatize the problem then position your product or service as the customer’s solution to their problem.

Benefits

A brochure should contain a range of information about your company to specific product features and benefits. List the benefits and features of using your product or service.

Call to Action

Use a call to action in the brochure. Tell the reader the type of action that you want her to take. Tell her to respond.  What do you want the reader to do? Give the specific action that you want her to take for example, call you or visit your website?  Give all of your contact information, your name, address, website, phone and email address.

Reference:

Small Business Notes; Marketing Brochures and Flyers

Printing Industry; Custom Brochure