How to Create a Catering Brochure

By Lanee’ Blunt

Creating a catering brochuremight help you get your foot in the door, or help you generate leads.Presentation skills and the ability to make food look fancy go a long way, andkeeping up with the latest trends in food and party ideas will help make yourcatering business a success. A brochure will help you showcase your cateringbusiness and helps the customer get a detailed account of your company orservice.

Explain completely what yourservice is about.  What type of food doyou make and what are some of the parties that you have catered.  Do you handle weddings and work with weddingplanners. What type of service do you offer? What do you offer the client thatis different from your competition? What are the types of accounts you handle?

Write a strong headline onthe cover of the brochure and make it something that the customer will remember.Many prospects will only read the first page and glance through the brochure.Gain their interest in what you are selling with the headline. “The cover of abrochure works like the headline of a print advertisement. State your positionor promise a benefit to the reader,” according to Kenneth Roman, Jane Mass, andMartin Nisenholtz, in their book, How toAdvertise.

There are many sections thatyou can use in the brochure. Sections can include information about product,service, price, ordering, and information on the owners or the cooks andservers. Use headings and subheads with bullets. Keep it simple by breakinglarge text into easy to read sections.

Kenneth Roman, Jane Mass& Martin Nisenholtz; How to Advertise; Thomas Dunne Books