Lead Generating Marketing Strategies

By Lanee’ Blunt

Lead generation is veryimportant for your small business. Waiting by the telephone for a client tocall you, or sitting at a trade show table for hours, may not be that effective.You can have leads generated and sent to you by agencies or you can do the workyourself.

Lead Generation
Lead generation agenciesspecialize and provide businesses with qualified leads. The agency develops awebsite where they promote and advertise your product or service. The consumersfind the website, completes an online quote request form, ad this form issubmitted to the agency. The buyer’s information matches up with appropriateproviders and then sent by email to prospective providers with their fullcontact information and purchasing requirements.

Social Media
With social media smallbusinesses and medium sized businesses can now afford the same media like bigcorporations. There are powerful and inexpensive tools to reach and communicatewith large numbers of prospects. Know your audience and show them the best waythat your business can solve problems and give solutions. Develop a way tocapture data and maintain information about customers and prospects. Try a CRMprogram. Social media provides a way for small businesses to get out there andget noticed. By using the Facebook fan page to showcase different products orservices. The Facebook messaging you might invite interaction by askingprospects for feedback.  Twitter can beused to pull customers into your company blog post.

SBA; Small BusinessMarketing; Caron Beelsey; 2009
About: Marketing Benefits ofUsing Lead Generation’ Laura Lake
Inc: Lead Generation in theNew Economy