By Lanee’ Blunt
Email marketing can be usedby small business to try and acquire new customers, encourage customer loyalty,and get existing customers to buy from you again. It has the ability to buildbrand awareness and loyalty by providing customers with the information thatinterest them about your product or service. The internet is an effective wayto reach your customers.
Email Letter
An email marketing letter isa good way to market your small business. You don’t want to send spam, but asales letter that will be effective. Writea marketing letter that will get your foot in the door and get your productsold. Email marketing letters aresuccessful if handled properly.
Newsletter
Give your prospect a lot ofuseful information. Offer the customer detailed information about yourbusiness. Write helpful articles aboutyour line of business, or interview some of your employees. You can get a lotof information into your newsletter, far more than you can a brochure.
Create an incentive forsigning up for your email newsletter. Give them some benefits for receiving an email newsletter, for example,by stressing the great information they will be receiving from it.
Advertise in Newsletters
Not interested in sendingout your own email newsletter. You can find newsletters that are published byothers and pay for advertising in their newsletter that they email and send tosubscribers. Some newsletters are created just for the purpose of sellingadvertising space to other firms.