By Lanee’ Blunt
Creating a business logo iseasy with graphic design. A business logo can build loyalty between yourcustomers and your company, builds brand awareness, and provides a professionalappeal. The logo must represent your business, so you don’t want one that isjust thrown together without any thought.
Decide how you will use thelogo. Will it be used for a product or a service? Is the logo going to be agraphic and name, a Font type logo, or just a graphic? Consider how IBM andAllstate “good hands“ uses a font-based logo.
Typeface
The typeface of the logoshould be easily legible. Use Old English for a traditional look, and a moremodern look choose Optima.
Size
Consider a legible size forthe logo because it has to be suitable on the page. Test the legibility beshrinking it to the smallest size.
Color
Price is important with logodesign. Choosing a four or five color logo design may be beautiful on paper,but can be expensive when you go to the printer each time you have to get thelogo printed. Try to keep the color down to a minimum of three colors becauseit is cost effective, and it will work in mediums that won’t allow that manycolor combinations.
Reference
Entrepreneur: How to Createa Logo
Startups: How to Create YourOwn Company Logo
Read This Next
How to Make Your Own Company Letterhead on Microsoft Publisher
How to Make Your Own Business Cards Online
How to Prepare an Interoffice Memorandum
Read This Next
How to Make Your Own Company Letterhead on Microsoft Publisher
How to Make Your Own Business Cards Online
How to Prepare an Interoffice Memorandum