By Lanee’ Blunt
Creating a companynewsletter will build future business, brand awareness, and helps to generatetrust from your prospects. It is a greatway to promote your small business.
Any typical desktoppublishing program will do the job. Some programs are easy to learn and are inexpensive. A full color newsletter can be created onyour computer and printed with a laser or regular color printer. It might take you several issues before youproduce the finished product with ease. Your desktop publishing skills willimprove with every issue that you produce.
Determine how often you willproduce your newsletter, weekly, biweekly, quarterly, or annually. Take intoconsideration, the time it takes to write, the artwork, and printing becauseyou will have other duties in your small business. Most newsletters areproduced every other month or every quarter.
Produce your newsletter on agood laser printer using glossy paper. You can also just print your newsletter on color stock and use a regularblack printer.
Get your newsletter printerprofessionally by saving your work on a PDF file and take it to a professionalprinting company.
Newsletters tell us when thenext meeting will be, who made partner, they give us financial planninginformation, and they give us great diet tips, and tell us how to remodel ourkitchen. If your company has informationto offer you should consider writing a newsletter
Loriann Oberlin-Hoff; Writingfor Money; Writer’s Digest Books
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