By Lanee’ Blunt
Writing a company newsletteris a big commitment and requires a lot of time by publishing it weekly,monthly, or quarterly but it’s one of the best ways to keep in touch with yourprospects. It will build future business, brand awareness, and helps togenerate trust from your prospects.
Determine your page lengthand size. Most newsletters are at least four pages but some are longer betweeneight and sixteen pages. If you don’t have a lot of time to spend writing thenewsletter, don’t choose a sixteen page newsletter, because you may be tooambitious. The size should depend on the amount of information you want toinclude.
Decide what content toinclude in the newsletter by knowing your audience. What articles would be ofinterest to them. There are three or four feature articles and the text shouldbe in three columns. Try to give the reader information that is interesting andtips that they can use. For example, an accountant can write an article about “5Tips for Receiving a Bigger Refund”, or a neighborhood supermarket may write,“Healthy Foods that Aren’t Fattening.” You can also write about general advice,how to information, or employee news.
Ralph F. Wilson; PlanningYour Internet Marketing Strategy; Wiley; 2002
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