By Lanee’ Blunt
Every business should have abrochure. Creating a new business brochure is more than adding a list of yourservices to your favorite desktop publishing program. You must give enoughinformation so that people will know about your service.
Know Your Audience
The brochure has to bewritten with your audience in mind. Whatdo they want from your company? This is not the opportunity to go on and onabout how great your company is. Look at it from the prospective of; what dothey want from you?
Have enough information inyour business brochure to inform your customers about your business. When aprospect asks for your brochure you must keep in mind, that they are interestedin reading about your service. This is the time to write and include all of theinformation about your service, website, price, testimonial information, andyou should be descriptive.
Explain completely what yourservice is about. What do you offer theclient that is different from your competition? What are the types of accountsyou handle?
All of the services offeredby your firm should be written in detail descriptions explaining how theservice works. This is not the time to brag about your company, but explain howyour firm helps the client.
Kenneth Roman, Jane Mass& Martin Nisenholtz; How to Advertise; Thomas Dunne Books