By Lanee’ Blunt
Your small business musthave advertising material. Plan ahead when creating a brochure. You will havelimited time to create one when you are trying to win a bid, or when a primeprospect asks for more information on your small business. You can lose the deal if you are not preparedand have a brochure that will help sell your service. Here are tips on creatinga sales brochure.
Write the brochure with youraudience in mind. What do they want fromyour company? This is not the opportunity to go on and on about how great yourcompany is. Look at it from the prospective of what does the client want fromyou?
In your brochure tell thecustomer everything in detail that they need to know about your small business.This may sound obvious but there are many small business brochures that I haveread that are merely just a long list of items, giving no details about thecompany, the service, or how it works. According to Jane Maas’s book, Better Brochures, Catalogs and Mailingpieces, “Tell customers what is included what, are the cost, what are thehours. Graphic devices can help tospotlight important information.”
The brochure is advertisingmaterial and must be persuasive. All of the services offered by your firmshould be written in detail descriptions explaining how the service works. Thisis not the time to brag about your company, but explain how your firm helps theclient.
Mass, Jane. BetterBrochures, Catalogs and Mailing Pieces. New York St. Martin’s Press
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