By Lanee’ Blunt
|A small business brochure|
can be effective--
Creating a marketingbrochure is a very important business decision. How much should go into the brochure? You certainly can’t puteverything, but you can do a series of brochures for different products or services. Start with an outline when you begin to writeit and outline the benefits to using your product or service.
Brochures are a great sales tool for your smallbusiness
You need more than aletterhead with your company name and address because customers want to knowmore information about your company. A small business brochure can help to sellyour business and make a big difference, when prospects ask for moreinformation.
The brochure has to bewritten with your audience in mind. Whatdo they want from your company? This is not the opportunity to go on and onabout how great your company is. Look at it from the prospective of; what dothey want from you?
How does it Work
How does the product work?Explain in detail the features of the product. Give the prospect most of theinformation that they need to know so they can take the next step and purchasethe product. All of the services offeredby your firm should be written in detail descriptions explaining how theservice works. This is not the time to brag about your company, but explain howyour firm benefits the customer. The brochure for your small business is agreat way to give your customers enough information about your product orservice.