By Lanee’ Blunt
|Marketing Brochures that work|
Having a brochure will helpyour customer get a detailed account of your company or service. Brochures are created for a variety ofthings, like the services they offer, and their products. Every small businessand consultant needs to have a brochure; because it helps your company to becomebetter known in the market place.
The brochure lets prospectsknow that your small business is reputable and that they can take youseriously. Your company is here and readyto compete. “Anyone can spend $50 onletterhead and business cards and call themselves a corporation. But a brochure proves you are in businessand shows you’re more than a fly-by-night operation,” according to Robert Bly’sbook titled, The Copywriter’s Handbook.
Don’t wait until the lastminute to create a brochure. You may lose out if you are not prepared and havean advertising brochure that will help sell your service.
You will have limited timeto create one when you are trying to win a bid, or when a prime prospect asksfor more information on your small business.
Create your brochure with adesktop publishing program it will make it look professional. Once you havedecided what content you want to include pick a program that has a variety oftemplates that you can choose. Organize it with headings and subheads whichmake it easy to read. Save your brochure in a PDF file if you want to put itonline. You can use a good laser or anink jet printer to print as many or as few brochures as you need. Take your brochure to a professional printeron a CD saved in a PDF file.
Robert Bly; The Copywriter’sHandbook; Owl Books