How to Make an Effective Sales Brochure

By Lanee' Blunt

Every small business shouldhave a brochure. Brochures are a great sales tool and it presents informationabout your business and its capabilities, products or services. It shouldreflect your company image and your overall marketing objective.

Make the brochure designeasy to read by dividing it into sections that can be scanned and glanced at.Use short concise headings and subheads about your product or service. Usewhite space between the section heads and don’t crowd with a lot of content.

Describe what you offer. Allof the services that your company offers should be written in detail. How does your service work and what do you do that is different you’re yourcompetition? This is not time to brag about how great your company is. What canyou do for your client that’s what people care most about what is in it forthem? Describe how the product works. Describe what the product will do for theprospect. Explain in detail the features of the product.

People expect a lot ofinformation from a brochure and when they are going to spend their money theywill read a lot of information.

Jay C. Levison; GuerillaMarketing: Secrets for Making Big Profits from Your Small Business; Houghton Miffin