How to Create a Direct Mail Postcard

By Lanee’ Blunt

Direct mail postcards canbe an effective way to market your business. They are small and require nofolding or opening and can obtain any advertising message you wish to include. Sincethey don’t have to be opened you can expect that your advertising message willat least be glanced at. Postcard marketing is a powerful lead-generation toolbecause it enables you to be creative and enticing in one advertisingpiece. 

Before creating your postcard make sure that you have a good mailing list. It is the most important partof a direct mail campaign. The best mailing list puts your advertising messagein front of the people that are looking for exactly what you are selling.  Identify your target market by income,gender, age, profession, and geographic location.

Keep it simple on theaddress side because there are several requirements that dictate how you layout your postcard for example, the address information, postage and the mailbarcode.

The other side can be a usedfor your advertising message, or you can use the whole area for a coupon, or asale. Write an attention-getting headline, a few features and a few benefits,an offer and a call to action. Be brief and use bulleted points for yourfeatures and benefits. Proofread your postcards before they’re printed. Includeall of your contact information, phone, website or email address so that theprospect can get more information.

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