How to Make a Marketing Letter for a Small Business

By Lanee’ Blunt

Small businesses can usedirect mail to get new clients, get more customers, sell their products, and asa follow up.  One advantage of usingdirect mail is that you don’t have to cold call and if you don’t like coldcalling then sending sales letters may be beneficial. There are many advantagesof using direct mail that will help you market your small business.

Defined exactly what youwant your reader to do after they have read your sales letter?  Would you like your prospect to ask forinformation? Suggest that they send for your information package.  If your goal is for a home visit if this isthe case, you can suggest that you’ll call them to set up an appointment.Having an offer gives the prospect a reason to respond to your direct mail. Usean active voice when writing the offer. 

Work hard to get yourreaders attention and keep it.  Give themyour sells points and stress some benefits of using your business. Useheadlines in the sales letter because they gain attention. 

A sales letter has to have acall to action, which tells the reader to pick up the phone and call now. Ifthe product is sold by mail ask them to send for more information. Make it easyfor your prospect take action.