Tips on Advertising Your Small Business

By Lanee’ Blunt

You can advertise on abudget and make your money go further. You also have to get former customers touse your business again and give you repeat business. A small business mustadvertise and without breaking their bank. Small business advertising can bedone on a budget, but requires time on your part.

Postcard advertising isideal for the small business owner on a budget. Postcards are a very effectivemarketing method.  The cost is veryinexpensive, first class postage for a postcard is about $0.28 U.S.  You can print labels on your computer; theother side of the postcard should have an offer, for example, give the customersomething free, a discount, or two for the price of one. Create a temptingoffer, and it should improve your response rate.

Sending an email salesletter to a target audience has its advantages. With email marketing you can target your prospects by their interest,age, profession and etc. According to Kenneth Roman, Jane Maas, and MartinNisenholtz’s book, How to Advertise, “Thejoy of direct marketing is its accountability—you quickly know the exactresults of an advertising investment.” With this type of marketing you have theadvantage of tracking your response rate. Your company must provide a way forrecipients to unsubscribe to your email, so make it easy for them to opt-outfrom your email program.

Newsletters are publicrelations material. You also have to get former customers to use your businessagain and give you repeat business. Newsletters keep your small businesses namein front of your prospect.


Kenneth Roman, Jane Maas,and Martin Nisenholtz; How to Advertise; 2003

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