One of the most effective formats of direct mail is the sales letter. A sales letter can out pull a direct mail package that doesn’t include one. There are many benefits to using a marketing letter for a small business owner and a consultant.
Leads
A marketing letter can generate leads. If you don’t like cold calling, then you’ll love direct mail. You can send out hundreds or even thousands of letters without ever having to make one phone call. The prospect will call you if you provide your contact information. You will have a ratio of how many letters to send to receive a reply.
Cost Effective
A marketing letter is very cost effective. Your letters can be written on your computer. You can send out a batch of 100 or 1000 letters with only the cost of postage, envelopes, and paper. Personalize your letters and send one at a time. For example, if you know that a new business moved into your community send them a personalized letter describing how your service can benefit their company.
Sell Products by Mail
A marketing letter is an excellent way to sell your product by mail. You can use as many words or as many pictures as it takes to make the sale by adding a brochure or catalogue with the letter.
There are many benefits to using marketing letters to market your product or service.
Reference:
Robert Bly; The Copywriter’s Handbook, Owl Books