Direct Mail Advertising

By Lanee’ Blunt

Direct mail is an effective wayto get more leads, sell products, and get your sales team into the door.  Advertising is a challenge and you need to doit without breaking your bank. Direct mail is not just for large corporations,if it is written correctly, it will be to your advantage to use.

Reaches a Target Market
Your direct mail can betargeted toward a group of people and written just for that group to interestthem in your product or service. “Direct mail is the only mass medium that canbe directed toward target groups or prospects. The message may be highlypersonalized and can also be designed as an effective market research tool,”according to B. Charles Ames & James D. Hlavacek, in their book, Managerial Marketing for Industrial Firms.

Sales letters are LowCost
Your letters can bewritten on your computer. You can send out as many or as few as you like.  You can send out a batch of 500 letters withonly the cost of postage, envelopes and paper. Personal letters are low cost, you can send out as few as one letter.The personal letter will have the prospects full name, business address, andsomething about their particular business. Personal letters is one of the mosteffective, easy, inexpensive and overlooked methods of marketing.


B. Charles Ames & JamesD. Hlavacek; Managerial Marketing for Industrial Firms; Random House

Jay Conrad Levinson; Guerrilla Marketing; Houghton Mifflin