Test Direct Mail

By Lanee’ Blunt

Before you invest your timeand your money in a direct mail program you should test your sales letter. Youhave to know if the letter will pull a response.  A great benefit of using a sales letter isthat it can be tested to see how well it will do. 

You can test your directmail before you invest a lot of money in the sales campaign.  And you should test it.  You can send a small sample of letters to seewhat your response of the direct mail will be. For example, if you send 100 letters and you receive 3 replies then youhave a 3% response rate.  If you send out100 letters and have no replies then you have to revise the direct mail.

The letter is able to testmany things when it is mailed.  You cantest prices, titles, offers, and audiences. Keep accurate records of change of address, response rates and theresults of each mailing.